This role will be managed by Shetland Arts and encompass a number of tasks that ensure the visibility and progression of the document, Even Here, Even Now. This role advocates for the document and the information in it, summarising the vital work of artists in the island communities of Orkney, Shetland and the Outer Hebrides.
This is an outcome focused role. Hours are flexible for the successful candidate, ensuring that work is delivered appropriately across the months, from Aug/Sept 2024 - Mar 2025.
This role has a fee of £12000 with a £4000 budget.
This will involve:
- Ensuring the work and impact of the Island-based Culture Collective projects and the Even Here, Even Now manifesto are known at a national and political level. We anticipate at least three national campaigns.
- Shaping and disseminating the message from this document, internally amongst staff in the four participating Regularly Funded Organisations and externally, to the public, stakeholders and media.
- Creating opportunities for islands-based artists to tell their story and influence and shape policy.
- Creating communication plans to convey this message, and follow them through to delivery.
- Reflecting and reevaluating where required, ensuring that coverage of the document is delivered. This will involve analysing the effectiveness of your communication strategies, using the data from this to inform future communications.
- Ensuring that there is national news coverage about the impact of Culture Collective projects in Scotland’s Islands, including projects, artists and Even Here, Even Now.
- Effectively conveying the achievements of the four organisations and Culture Collective projects (past and present).
- Having a clear voice that accurately expands the reputation of island-based artists.
- Managing a small budget that can allow you to collect content for distribution. This could be gathering or creating new media from Culture Collective 3 project delivery and run events.
- Coordinating the local Artist Advocate programme for Even Here, Even Now, which will deliver facilitated sessions focussing on the manifesto with local communities, creative practitioners and stakeholders.
- Advocating for remote and island-based arts in media across Scotland.
- Writing, editing and distributing content, including press releases, newsletters and social media posts, to enhance and progress the visibility of Even Here, Even Now. You will be responsible for distributing these and sharing them with the marketing teams in each organisation.
- Investigating the possibilities of organising and managing national events, such as press conferences or promotional events.
- Coordinating with the RFO organisations and artists to gather information to support your advocacy of the themes of Even Here, Even Now.
- Have clear communication with the RFO organisations and the Artist Advocates about your deliverables.
Please note that there is no training provided in this freelance role, and that there is an expectation that this person will be able to fulfil the above deliverables with their existing knowledge and skillsets. There will be communication with the marketing departments of the RFO organisations, but not support from them.
Qualities and skillset required:
- Ability to write clearly and concisely
- Ability to work independently and utilise own initiative
- Desire to listen to local artists and showcase their work and what they stand for, locally and nationally
- Contacts with and experience of national media campaigns and ability to utilise these to progress Even Here, Even Now to nationwide awareness/status
- Experience and skillset in large media campaigns
- Experience in timeframe and budget management
- Liaising and communicating with multiple organisations
- Experience of working with a shared drive to share plans of delivery and activity plans
- Marketing experience on a local and national scale, including press releases and social media
- Ability to formulate distribution plans from current content and media
- Experience to support the RFO organisations in the implementation of the visibility of this campaign
- A passion for creating change through the work that you do
(A knowledge of creative arts practice, particularly in a rural context would be beneficial but not essential.)